The tech giant unveiled its new Yahoo Mobile Development Suite that combines Yahoo App Publishing for monetization, Search In Apps, and App Marketing with its Flurry Analytics acquisition made last year. This is Yahoo’s “ads in dev’s clothing” strategy to convince app makers to buy and host its ads.
1. A massive rise in mobile shopping
2. Messaging apps becoming whole platforms, like We Chat’s taxi integration, Line’s games, and Snapchat’s new Snapcash payment feature that prove people want more services from their favorite apps
3. Phablet phones driving a massive increase in media consumption
Mobile Developer Suite
Flurry Explorer And Pulse
Monetizing With Ads
Yahoo Search In Apps
Yahoo Mobile Marketing
Yahoo is tying together its three mobile advertising options for developers: Gemini native ads on Yahoo’s properties, video ads on third parties, and Sponsored Post social ads on Tumblr. Now developers can target ads in any of these channels using Yahoo’s identity data with a self-serve tool. That includes what people browse on Yahoo and Tumblr, and what they do across the web thanks to Flurry’s big footprint.
The Virtuous Cycle
Overall, Yahoo’s platform is a smart play because it dangles free analytics and monetization tools to lure developers towards its advertising products. Investors gave Yahoo a small 1.42 percent bump today as of 3:15 p.m. EST thanks to the launches. This “PlADform Strategy” is what I wrote Facebook and Twitter were aggressively developing last year.