There is a proven
sequence of steps you can follow to guarantee your success when you're starting
a small trade online. I've seen thousands of people start and grow successful
businesses by doing the following:
1. Find a need and fill it.
2. Write copy that sells.
3. Design and build an easy-to-use website.
4. Use search engines to drive traffic to your
site.
5. Establish an expert reputation for yourself.
6. Follow up with your customers and subscribers
with e-mail.
Anyone, from newbie to
seasoned online industrialist, can benefit from this process in learning how to start a business online.
Step 1: Find a need and fill it
Most people who are just
preliminary out make the mistake of looking for a product first, and a market
second.
To boost your chances of
victory, start with a market. The trick is to get a group of people who are
searching for a answer to a difficulty, but not finding many results. The
internet makes this kind of market research easy:
·
Visit online forums to notice
what questions people raise and what troubles they're trying to solve.
·
Do keyword research to
find keywords that a lot of people are searching, but for which not many sites
are competing.
·
Check out your potential
competitors by visiting their sites and taking note of what they're doing to
fill the order. Then you can apply what you've learned and make a product for a
market that previously exists--and do it better than the competition.
Step 2: Write copy that sells
There's a proven sales
copy formula that takes visitors through the selling process from the moment
they arrive to the moment they make a purchase:
1. Arouse interest with a compelling headline.
2. Describe the problem your product solves.
3. Establish your credibility as a solver of this
problem.
4. Add testimonials from people who have used your
product.
5. Talk about the product and how it benefits the
user.
6. Make an offer.
7. Make a strong guarantee.
8. Create urgency.
9. Ask for the sale.
Throughout your copy,
you need to focus on how your product or service is uniquely able solve
people's problems or make their lives better. Think like a customer and ask
"What's in it for me?"
Step 3: Design and build your website
Once you've got your
market and invention, and you've nail down your selling procedure, now you're
ready for your corporate web design. Remember to keep it plain. You have less
than five seconds to capture someone's attention--otherwise they're gone, never
to be seen again. Some essential tips to keep in mind:
·
Choose one or two basic
fonts on a white background.
·
Make your navigation plain
and easy, and the same on every page.
·
Only apply graphics,
audio or video if they develop your message.
·
contain an opt-in offer
so you can collect e-mail addresses.
·
Build it simple to
buy--no more than two clicks between potential customer and checkout.
·
Your website is your online
storefront, so build it customer-friendly.
Step 4: Use search engines to drive targeted
buyers to your site
Pay-per-click
advertising is the easiest method to get traffic to a new site. It has two
advantages over coming up for the shift to come to you organically. First, PPC
ads show up on the search pages immediately, and second, PPC ads allow you to
test different keywords, as well as headlines, prices and advertising
approaches. Not only do you get immediate traffic, but you can also use PPC ads
to discover your greatest, highest-converting keywords. Then you can divide out
the keywords throughout your site in your copy and code, which will help your
rankings in the normal search results.
Step 5: Establish an expert reputation for
yourself
People use the internet
to discover information. Offer that information for free to additional sites,
and you'll see additional traffic and improved search engine rankings. The
secret is to always include a link to your site with each tidbit of
information.
·
Give away free, professional
content. make articles, videos or any other content that people will find helpful.
Distribute that content through online article directories or social media
sites.
·
Include "send to a
friend" links on important content on your website.
·
Become an active professional
in industry forums and social networking sites where your target market hangs
out.
You'll achieve new
readers. But even better, every site that posts your content will link back to
yours. Search engines love links from related sites and will reward you in
the rankings.
Step 6: Use the control of e-mail marketing to rotate visitors
into buyers.
When you build an opt-in
list, you're creating one of the most valuable assets of your online company.
Your clientele and subscribers have given you authorization to send them
e-mail. That means:
·
You're giving them a
little they've asked for.
·
You're increasing life
span relationships with them.
·
The reply is 100 percent
assessable.
·
E-mail marketing is
cheaper and more effective than print, TV or radio because it's highly
targeted.
Anyone who visits your
site and opts in to your directory is a very warm lead. And there's no healthier
tool than e-mail for following up with those leads.
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