Online retailers that pinpoint the attention of a mobile app strategy may be
struggling to decide how to get an app working and what that app should do.
Mobile marketing and mobile apps are becoming increasingly
important for online and multichannel stores. Analyze that in the US, customers
pay about 15 hrs a week researching products on a mobile device, and about 93% of
owners that research a product from a mobile device will ultimately make a
purchase.
With the rise of
mobile, commerce businesses may be receiving calls and emails from firms
offering to design and create apps. Some of these leads will, no doubt, be from
well-known companies that provide services that may really help an ecommerce
business raise. But some of these leads will come from people just trying to
turn a fast buck with a shoddy product.
The bottom line is
that retailers, jointly online and multichannel, have three primary plans to
employ for producing and distributing a mobile app. They can create formal
native apps, use HTML5 and JavaScript with a package or select not to have an
app and focus on the mobile web instead.
1. Build a Native App
In the mobile app
setting, the label native app normally describes an application that is written
in the operating system’s native programming language. For sampling, an Androidapp would be build in the Java programming language and a native iPhone or iPad
app would normally build in the Objective-C language. There are some differences,
but generally this is true of native mobile apps.
From the retail and
marketing point of view this system, that if you select to generative native
mobile applications, you will need to have the app written more than once. The objects
and features of your Android, Windows, or iOS app strength be the same, but the
guidelines that the mobile device follows (the computer code) will be different
— perhaps vastly different.
Native apps,
however, may work better, process faster, and have better connection to phone
features like cameras, speakers, Os updating or similar. Many native applications
also do a better job of following OS conventions, such as attitude and actions
that the user expects.
2. Use HTML5, CSS, and JavaScript
Together HTML5,
CSS, and JavaScript are the web stack — i.e., the markup and languages that are
behind almost everything done in a web browser. And, it points out, they can
also be used to develop mobile applications that may be included in native
application stores and loaded on mobile devices just like native applications.
Working with HTML5,
CSS, and JavaScript for developing mobile applications offers two basic
advantages over producing native applications.
First, HTML5, CSS,
and JavaScript developers are more generic and usually economical. Put another
way, many more peoples know how to program HTML5 than know how to write
Objective-C.
Second HTML5 mobile
apps may be delivered to nearly any mobile device, in any case of OS, with only
minor changes to the program significations that the app only really needs to
be written once.
3. Focus on the Mobile Web
A few ecommerce businesses
may select not to have a mobile applications at all, focusing instead on a
mobile optimized website.Google, as an
example, reported that about 74 percent of American shoppers using mobile
devices start with search. That is they open Google or Yahoo in a mobile web
browser and look for mobile sites, shopping, banking etc.
Actually the usual
mobile-device using shopper visits six retail sites a week.
With this in mind,
for all online sellers (E-commerce store) having a mobile optimized website
should come before worrying about a mobile app.Remember making a
conscience selection not to do a bit right now is still a mobile app strategy.
4. mobile-friendly
websites in search results
Starting April 21,
we will be raising our use of mobile-friendliness as a ranking signal. This modification
will involve mobile searches in all languages worldwide and will have a major
impact in our search results. Therefore, users will find it easier to get related,
high quality search results that are optimized for their devices.
To create a mobile-friendly site, check out Google webmaster mobile-friendly guide toturials.
1. Check Mobile-Friendly Test to all your site inner pages.
2. Check your Webmaster Tools to get a full list of mobile usability issues across your site using the Mobile Usability Report.
To create a mobile-friendly site, check out Google webmaster mobile-friendly guide toturials.
1. Check Mobile-Friendly Test to all your site inner pages.
2. Check your Webmaster Tools to get a full list of mobile usability issues across your site using the Mobile Usability Report.
5. Mobile Site
URLs
Google bots may
also need a hand if you use separate URLs for your mobile site (i.e.
http://m.site.com/). To make sure search engines can distinguish between the
mobile and desktop versions of a particular page, add the following tags to the
<head> section of your web pages.
1. Insert canonical
tags to mobile URLs that point out the desktop version of the URL as the
canonical.
Ex: Insert the following tag to the <head>
section of http://m.example1sitename.com/store-locator:
<link
rel=”canonical” href=”http://www.example1sitename.com/store-locator”>
2. Insert
alternate tags to desktop URLs that specify the mobile version of the URL as
the alternate.
Ex: Insert the following tag to the <head>
section of http://www.example1sitename.com/store-locator:
<link
rel=”alternate” media=”only screen and (max-width: 640px)” href=”http://m.example1sitename.com/store-locator”>
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