With 100 million daily active
users and its specialized look, Twitter has become one of the go-to
platforms for personal and company branding. The social network monster has
recently launched group direct messages as well as native video sharing and
editing. It is time for Twitter users to catch up with how to get the most out
of Twitter previous to they find themselves stuck with the average 208 followers.
Here are 10 common Twitter mistakes and what to do instead.
1. Embed SlideShare presentations
links.
SlideShare Presentations are one of the greatest ways to share
promotions, discounts or other information about your company on Twitter.
They look attractive, take up just the right amount to get awareness and
can be browsed right within the tweet. To make sure your SlideShare
presentation is a success, use font sizes of 30 pts or bigger and apply plenty
of images.
2. Check who unfollows you.
Who follows you is similarly important to who unfollows you. Once
someone decided to follow you, they do not follow you forever. As a matter of detail,
most people are rather picky about who they follow and you might overlook an
unfollowing pattern of tweeters who would retweet your content or simply become
a devoted fan of your brand.
3. Use Twitter’s free analytics.
Twitter provide analytics for every twitter account
for free. Review the number of impressions your tweets had, how many people
took achievement (e.g. favorites, retweets, clicks, replies), how many people
unfollowed or followed you and what your followers are like (gender, interests)
among other things.
4. Create a custom hashtag.
Most startups and small businesses do not have custom hashtags
because they are afraid they would be the only ones using them. To promote more
people to use your hashtag, you could make it more common. For instance, a
bakery could have the hashtag #nocrumbsleft. in addition, hashtags are
searchable on Bing and can keep track of who talks about your company.
5. Share photo collages.
Sharing the special photo of you at an important event is great.
Sharing it always in the same design is not. To create a photo collage, simply
add the first photo to a tweet as if you were to share just one. Then click the
same icon another time and add more photos. Twitter will create the random
collection automatically once the tweet is published.
6. Stop sharing Instagram links.
Twitter prefer you to share photos via Twitter instead of
Instagram. If you wish the look of your Instagram photos, share them from the
photo folder on your smartphone where all Instagram photos are automatically
saved. It will look like you uploaded it with Twitter and have the
Instagram look without the unwanted Instagram photo link in the tweet.
7. Make sure your tweeted
gifs are moving happily.
Gif is an image file format that supports static images and
animated images. Animated gifs do not move in Twitter unless the tweet contain
the gif is pin to the top. If you have not at all used gifs, consider thanking
followers for their support with a wagging puppy tail gif from a free gif
website.
8. Follow for favorites and
retweets.
probability are that the people who favorite and retweet your
tweets might become trustworthy followers in the future. If you give them the possibility
that is follow people who favorite and re-tweet your tweets and verify if they
are following you back. Most of them will and it is a fast way to raise your
followers.
9. Attach the featured image of
blog posts.
Instead of sharing the title of the article and the link, take a
screenshot of the feature image and attach it to the tweet. It will take up
significantly more freedom in people’s timelines and therefore get more clicks.
Furthermore, properly designed featured image or eye-catching photo regularly
gets favorite before it is even clicked.
10. Tag photos.
Following the previous point, featured images of blog posts should
be tagged with the respective blogger or publishing stage. Other photos could
be tagged with the Twitter account of the city where the photo has been taken
or with the Twitter account of the host for the event you are attending.
Tagging companies or fellow professional shows other Twitter users that you are
well connected, interested in dealings and not self-absorbed.
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